I have a passion for low carbon living and a love for fashion and design, so when I met with Marina for breakfast one day and told me about her idea, she had me at hello:)
Marina in her own words:
Each project begins being just a dream. But a dream that , somehow, feels “right”.
When I was a student, my friends, who already had a “business mind”, would organize Tupperware meetings where they would sell, or exchange their clothes. I loved the intimate atmosphere, and also wearing clothes that used to belong to my “fashionable” girl friends. Later on, while living and working in Paris and in Milan, I discovered the real second hand sales, with cool-mysterious shops where I could stay for hours. I also tried the “ventes privées” (that are not really private, but the name does make you feel special), and the outlets.
Clothing has always attracted me. I absolutely love the mix and match phenomenon, expensive + accessible, and I am fascinated by the new fashion idols, the bloggers, much more accessible than top models and stars.
Smart shopping for me is a mix between good value for money, nice and interesting atmosphere, good service, while contributing to make a better world…
During a sabbatical period in Zurich, I felt there was potential. After talking about it with several friends, the dream became a project, and recently the project became reality: reCHIClage.
So what is it?
“Pleasure to shop, easy to sell,” private clothing second hand events, with a creative and sustainable spirit. The items come from a close network, and are carefully selected to insure quality and trendiness. The aim is to provide clients with a great shopping experience, at the best price. To make it even more exciting, a special guest is invited to each event to present their work and/or passion (photographer, designer, etc…). The idea behind it is to maximize the power of network and promote entrepreneurs. Guess who was the first collaborator? ;o)
The project’s première…
Carolina and I had met at a common friends party, and after connecting on FB I could visit her page and was impressed by her talent as a photographer. I especially like the way she captures the atmosphere. I really thank her for immediately adhering to the challenge, and being so passionate about it.
For the project’s première , I organized a “tea time” event, at home, with my closest network.
Carolina captured each moment, from the organization, the tea party, the discovery and trying of the clothes… so judge by yourself! ;o)